Find My Niche:
Affordable Marketing Strategies
for Small Business

Web Site Marketing Strategies:
Business Building Articles

Marketing Articles:

• Why the best marketing tactics may have failed you up until now….
  Ever wonder why some marketing tactics work for some businesses but not others? Maybe you heard about a business that paints their company website’s URL on the top of their delivery trucks and increased online sales by 25% in a single quarter. However, when you try the same tactic, your sales remain flat.

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• Marketing
  Just a there is no such thing as "one size fits all" clothing, and there shouldn't be a "one size fits all marketing strategy." Your business and your customers are as UNIQUE as you are. 

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• Pick Your Niche
  It's common wisdom that all any business owner needs to be successful is "passion".  Let it be known here that passion alone can be overrated.  When you're building a business, you need more than passion.  You need more than a high level of dedication and energy to succeed.  You need a plan.   A marketing plan backed by a marketing budget to be exact.

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• Tools for Success
  The first step towards achieving success is defining it. Once you've defined success, then you can begin creating a plan to achieve it.

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• Marketing Made Easy For Independent Service Professionals
  If you ask most service professionals their most dreaded task, you'll probably hear marketing. Every consultant, attorney, accountant or other service professional can attest that marketing ranks second only to public speaking as a dreaded activity.
  
  Marketing can be easy.... and maybe even fun if you keep these things in mind.

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• Business Marketing Online: Is your web site helping or hurting your business?
  There are two powerful psychological principles at work when a potential customer or client visits your web site. The first is the law of first impressions and the second is the placebo effect.
  
  Find out how these two powerful principles will either make or break your business.

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• Choosing a Great Domain Name
  Just like a sign for a brick and mortar based business, your domain name is an essential part of your marketing strategy.

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• Keys to creating a powerful web site... or
  your secret to creating an online internet business opportunity
  Building a web site can be easy.  What's hard is deciding what KIND of web site you want to build.  First ask yourself what you expect your web site to DO for your business.

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• What are Keywords or Playing the Keyword Competition Game.
  Keywords is web term used to define the words your potential customers or clients will use to find you in the search engines. 

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• Your Marketing Messages have to Sell or
  Shopping Vs Selling
  The word "sell" makes most of us nervous.  The mere mention of the word brings to mind images of sleazy characters in cheap suits trying to peddle everything from hair tonic to used cars. Most of all, the word "sell" connotes pressure and conflict.
  
  Learn how you must overcome these stereotypes to create an effective marketing message.

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• Branding
  It wasn't all that long ago that the term "branding" was used to describe scarring an animal to denote ownership.  Oh how times have changed.

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