Find My Niche:
Affordable Marketing Strategies
for Small Business

About Niche Marketing

My name is Kathy Hendershot-Hurd and I have been working with independent service professionals and small business owners to create creating unique and successful marketing strategies and campaigns since 1984. I've been helping business you've never heard of create measurable results, sometimes on little more than a shoe string budget.

The first key to creating an affordable marketing strategies for a small business is to choose a niche or a target market. 

In order to create a marketing message that will break through the clutter, you need to target a specific market.  This step is the most essential step for your marketing success. This is the first step towards creating an affordable comprehensive marketing strategy.  When you have a comprehensive marketing strategy in place with a tightly targeted niche, you can then focus on creating marketing messages that work as hard as you do at creating more business for your business.

Over the past two decades,  I’ve discovered exactly what works and what doesn’t work when it comes to creating a comprehensive marketing strategy for small businesses.

Maybe you've tried to create a marketing strategy for your small business, but you got bogged down in the process.  Perhaps you don't think it's possible to easily create an overall marketing strategy and from that, a marketing plan.  Let me assure you, it is not only possible, it's easier than you may think.  The strategies I share in Beyond the Niche have been used successfully by hard working business owners just like you.  Using these resources, these average business people have been able to create comprehensive marketing plans which they've then used to create successful advertising campaigns, web sites and other marketing materials. 

Choosing a target audience is just the first step in creating a marketing strategy that works as hard as you do (and maybe harder) at creating more business for your business.  During the plan, you'll create a tightly targeted web presence with compelling content which creates more business for your business.

I can help you create a marketing strategy that will propel your business like never before. A client of mine recently shared that they saw an 80% increase in new business thanks to their web site, which was created by following the principles in the book.   One small business owner signed two major contracts within two months of completing the steps outlined in the book. Yet another began seeing increased response to her marketing materials in a matter of DAYS!

 Imagine where you business could be
if your web site could begin
delivering four new customers
to every one you find off line. 

Beyond the Niche can help you create a comprehensive marketing strategy. Using the tools within the book will allow you to create marketing messages which "cut through the clutter."  Beyond the Niche will help you to create:

  • a better web site

  • a better advertising campaign

  • a better business!

which includes a powerful web site that will present your business in it's best light.  With time and effort, you can propel your business like never before.  But you've got to take the first step.

Sincerely,

Discover the
secrets to
Creating
Marketing Magic!



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